The history of the Cecchi family began in 1893 with Luigi Cecchi who, thanks to his skills as a great taster and wine lover, was the first to lay the foundations for the birth and growth of a dynasty devoted to viticulture and quality wine production. Soon Luigi's fame crossed national borders, so much so that, even by the 1930s, the Cecchi brand was being exported and recognised abroad. In the 1970s the family moved to the town of Castellina in Chianti, a historic wine growing area of the Chianti Classico area, which gave life to an important production of wine that was already based on a constant search for quality.  From that moment on, in virtue of their inclination (still present today) for experimentation in the vineyard and in the cellar, the Cecchi winery has been a dynamic forerunner of trends in the wine sector. There have been successive acquisitions of vineyards, and in particular of estates, which have increased the value of the Cecchi brand year after year.

Today Cecchi has 385 hectares of vineyards, located in five wine-growing and production areas in central Italy: Chianti Classico, San Gimignano, Maremma Toscana, Montalcino and Umbria, Due to its unquestionable importance, the agronomic aspect is the subject of continuous experimentation and controls; the use of new clones is frequent, the study of new forms of training and vineyard management is constant, and the use of new production technologies has always been a prerogative. Another strong objective is to recover the historical character and regional wine traditions through the planting of native Tuscan vines. And research does not stop in the vineyard, but constantly aims to obtain even the slightest improvements in the production phases of the winery.

The production philosophy of the Cecchi winery has always focused on two main objectives: above all, the quality of raw materials; and then the link between the vines and their terroir. For these reasons, every choice is considered in the smallest detail, with the awareness that each phase of the process is of fundamental importance for the achievement of these objectives. This means engaging, on a daily basis, in research linked to the varietal character of the grapes which must emerge in a clear, limpid, defined and unequivocal way for each label, but it also means producing structurally pleasing and elegant wines. The challenge is having the ability to maintain this delicate balance which, together with the characteristics of the vintage, is the basis of the personality of the Cecchi labels.